What the free Public Scan actually measures
Seven weighted categories, deterministic scoring, and labeled proof levels — without guaranteed rankings.
The Public Scan crawls your homepage and limited internal links, runs PageSpeed Insights where available, and attempts a public Google Business Profile match. Scores are produced by rules — AI agents explain findings but never invent numbers.
Content and authority categories use crawl-limited heuristics in the free tier. Keyword depth and backlink graphs require analyst SEMrush review on paid paths.
Topics: contractor · home service
Core Web Vitals for contractor websites
Why mobile LCP, CLS, and INP matter when homeowners search from a job site or a broken AC unit.
Homeowners often decide on the first mobile screen they see. Slow largest contentful paint or layout shift on your homepage can cost calls even when your trucks are available.
Public Scan records PageSpeed at scan time from the PSI API. Manual tests you run later may differ — we document metrics on your results page so scores stay auditable.
Topics: HVAC · plumbing · roofing
Google Business Profile match and local trust
How we match your site to a public listing, what confidence means, and what happens when no match is found.
Local and trust is 10% of the benchmark. We compare your site to public Places data — rating, review count, and NAP consistency — with documented match confidence.
No verified listing match creates a data gap, not a fabricated score. Fixing GBP ownership and NAP alignment is often a high-clarity win before a full redesign.
Topics: local · contractor
Conversion signals we detect on your homepage
Phone links, quote forms, chat widgets, and booking tools — observed presence only, not verified lead volume.
Conversion and tracking is only 5% of the overall score, but missing click-to-call or buried forms is a common leak for emergency and estimate-driven trades.
We detect scripts and elements from crawl HTML. Connected Scan can later verify GA4 events and funnel data when you authorize integrations.
Topics: conversion · HVAC · electrical
AEO readiness without AI ranking hype
FAQ structure, schema, and clear who/what/where copy — not a promise you will rank in ChatGPT.
Answer-engine readiness means your services and service area are understandable from crawlable text and structured data. We score FAQ blocks, Organization schema, and entity clarity.
We do not claim verified placement in AI search results. Use findings to make your site easier for humans and parsers alike.
Topics: AEO · contractor · landscaping