Free contractor website benchmark
Learn how seven weighted categories — from mobile speed to answer-engine readiness — shape whether visitors call, form-fill, or bounce. Evidence-backed. No hype.
Something new
Deterministic rules produce your Benchmark Score. AI agents interpret findings — they never create or override scores.
From docs: scoring-rules + ai-agent-prompts
Learn the model
Tap a category to see what Public Scan checks, how much it weighs, and what contractors often miss. Weights come straight from our scoring rules — not vibes.
What you get
Your Public Scan returns category scores with evidence — conversion, local trust, technical blockers, and AEO signals without a generic audit PDF full of guesses.
Sample illustration only. Your scan uses live public signals — not guaranteed outcomes.
Benchmark score
0
Functional — meaningful gaps
Proof level: public_scan — observed & inferred signals only
Proof levels
Trust beats hype. Our policy classifies every finding — here's what changes as you move from free Public Scan to connected data and analyst review.
Automated crawl, PageSpeed, and public GBP signals. No logins required.
Can claim
Cannot claim
Interpretation
Labels come from deterministic rules — not sales scripts. Use them to decide whether you need a quick Fix Sprint or a deeper rebuild.
Optimization & retainer path
Revenue Fix Sprint
Sprint + CRM cleanup
Redesign / relaunch
Three steps on one domain — no redirect to a mystery subdomain.
Step 1
Public Scan starts on this domain — no app subdomain, no extra login.
We normalize your URL and reject unsafe targets before any crawl.
Step 2
Crawl, PageSpeed, and GBP match run with strict safety limits.
We never submit forms on your site or crawl private networks.
Step 3
Category scores, data gaps, and fix priorities — with proof level labeled.
AI narrative explains findings; deterministic rules own the numbers.
Revenue Fix Sprint turns benchmark findings into a two-week contractor-focused execution plan — prioritized from your weakest categories, not a generic SEO checklist.