Free contractor website benchmark

Why your contractor website isn't converting enough leads

Learn how seven weighted categories — from mobile speed to answer-engine readiness — shape whether visitors call, form-fill, or bounce. Evidence-backed. No hype.

PageSpeed signalsGBP public matchDeterministic scoringNo ranking guarantees

Public Scan only. No guaranteed leads, rankings, or revenue. See our proof policy.

Something new

Scores are math, not AI guesses

Deterministic rules produce your Benchmark Score. AI agents interpret findings — they never create or override scores.

From docs: scoring-rules + ai-agent-prompts

Learn the model

Seven categories, one honest score

Tap a category to see what Public Scan checks, how much it weighs, and what contractors often miss. Weights come straight from our scoring rules — not vibes.

You'll learn

Speed and crawlability shape first impressions

Mobile PageSpeed and Core Web Vitals are public signals — slow pages often lose emergency-call leads before your crew ever rings.

Signals we look for

  • HTTPS
  • Homepage 200 status
  • Mobile PSI score
  • LCP / CLS / INP pass
  • Robots & sitemap hints

Public Scan note: Pulled from crawl + PageSpeed Insights API — not a full SEMrush crawl.

What you get

A clear read on where leads may be leaking

Your Public Scan returns category scores with evidence — conversion, local trust, technical blockers, and AEO signals without a generic audit PDF full of guesses.

Sample illustration only. Your scan uses live public signals — not guaranteed outcomes.

Benchmark score

0

Functional — meaningful gaps

Technical SEO0/100
On-page SEO0/100
Conversion0/100
Local trust0/100

Proof level: public_scan — observed & inferred signals only

Proof levels

Know what each scan can actually claim

Trust beats hype. Our policy classifies every finding — here's what changes as you move from free Public Scan to connected data and analyst review.

Free benchmark

Public Scan

Automated crawl, PageSpeed, and public GBP signals. No logins required.

Can claim

  • CTA / form presence
  • PSI performance
  • GBP match signals
  • Likely opportunities

Cannot claim

  • Verified lead volume
  • Actual conversion rate
  • Guaranteed rankings
  • Revenue impact

Interpretation

What your score band means

Labels come from deterministic rules — not sales scripts. Use them to decide whether you need a quick Fix Sprint or a deeper rebuild.

80–100

Strong

Optimization & retainer path

60–79

Functional

Revenue Fix Sprint

40–59

Under-optimized

Sprint + CRM cleanup

0–39

High risk

Redesign / relaunch

How it works

Three steps on one domain — no redirect to a mystery subdomain.

  1. Step 1

    Enter your URL

    Public Scan starts on this domain — no app subdomain, no extra login.

    We normalize your URL and reject unsafe targets before any crawl.

  2. Step 2

    Public Scan runs

    Crawl, PageSpeed, and GBP match run with strict safety limits.

    We never submit forms on your site or crawl private networks.

  3. Step 3

    Get your benchmark

    Category scores, data gaps, and fix priorities — with proof level labeled.

    AI narrative explains findings; deterministic rules own the numbers.

Deep dive into Public Scan →

Ready for a fix plan, not just a score?

Revenue Fix Sprint turns benchmark findings into a two-week contractor-focused execution plan — prioritized from your weakest categories, not a generic SEO checklist.